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Work

I am passionate about understanding people’s needs and creating solutions that enable them to achieve better outcomes. My clinical background has proven a great asset in this process and helped me see the big picture, while empathizing with individual patients, caregivers and clinicians. Below are a few examples that illustrate how I accomplished this in practice.

Customer Discovery

customer development | interviews

Image by Johannes Krupinski

photovoice | personas | jobs to be done

Medical Record Analysis
Defining the value proposition of an AI-solution for refractory epilepsy risk stratification

stakeholder mapping | interviews | use cases

Product Strategy
Sitting Outside.jpeg

product development | wireframes | roadmap 

design thinking | journey mapping | rapid prototyping

Blood Test
MVP for a precision medicine service

service design | customer journey | experience design

Image by Dylan Ferreira
Service prototype: physical therapy virtual visits for older people

field observation | rapid prototyping

User Experience

usability testing | contextual inquiry | recommendations

Get in touch

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© 2020 by Brenda Reginatto

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